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Pay-Per-Click Advertising places an ad for your business directly in
front of the people that are actively searching online for your products
and services. PPC Advertising is far more complex that it may seem.
The “do it yourselfers” and inexperienced PPC firms are destined to
make many costly mistakes and see very little or no return on
investment. Experience matters and our PPC Analysts have it. We stay
current with PPC trends and find new PPC advertising platforms that
tend to have lower bid requirements than Google and the others that
have been around for a while.
Search Engine Optimization (SEO) is the process of positioning
your website to rank highly on search results pages for the most
relevant keyword searches. SEO has the best long-term return on
investment because once your site ranks for important keywords
you do not pay for each additional visitor to your site. This doesn’t,
however, mean SEO is free. For most competitive keywords there
are a number of ongoing actions you must take to achieve good
SEO rankings and hold them for the long run.